Privacy Policy
Last updated: January 2025
Digital Gaming Guide is committed to protecting your privacy and being transparent about how we collect, use, and safeguard your personal information. This policy explains our practices in plain Australian English.
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Overview
Digital Gaming Guide operates as an independent gaming resource for Australian players. We provide reviews, guides, platform comparisons, and educational content to help you make informed gaming decisions.
This privacy policy applies to all interactions with our website, including browsing content, submitting enquiries through contact forms, and engaging with any interactive features we offer. We operate under Australian privacy principles and comply with applicable data protection regulations.
By using our website, you acknowledge that you have read and understood this policy. If you disagree with any part of this policy, please discontinue use of our services.
Information We Collect
Information You Provide Directly
When you contact us through our enquiry forms, we collect the information you voluntarily provide, which may include:
- Your name and email address
- Any message content or questions you submit
- Platform preferences or gaming interests you share
- Feedback or suggestions you provide
Automatically Collected Information
When you visit our website, certain technical information is automatically collected through standard web technologies:
- Browser type and version
- Device type and operating system
- IP address and approximate geographic location (city/region level)
- Pages visited and time spent on site
- Referring website or search terms used to find us
- Screen resolution and viewport size
- Interaction patterns (clicks, scrolls, navigation paths)
Local Storage & Preferences
We store certain preferences locally in your browser to enhance your experience:
- Cookie consent choices
- Theme preference (light/dark mode)
- Filter selections and view preferences
This information remains on your device and is not transmitted to our servers unless you explicitly submit it through a form.
Advertising & Personalisation
Digital Gaming Guide may display advertisements to support our free content and services. We work with advertising partners who help deliver relevant ads based on your interests and browsing behaviour.
How Advertising Works
Our advertising partners use cookies and similar technologies to collect information about your visit to our site and other websites. This information is used to show you ads that are more relevant to your interests, a practice known as interest-based advertising or personalised advertising.
The types of information collected for advertising purposes may include:
- Pages you visit on our website and other sites
- Gaming genres and platforms you show interest in
- Time spent viewing content
- Your general geographic location
- Device and browser information
Advertising Partners
We may work with third-party advertising networks and platforms, including but not limited to Google Ads. These partners have their own privacy policies that govern their data collection and use practices. We encourage you to review their policies:
- Google Ads & AdSense: Google Privacy Policy
- Google Ad Personalisation Controls: Ads Settings
Prohibited Content Standards
We maintain strict standards for acceptable advertising content. We do not knowingly display ads that:
- Promote illegal activities or products
- Contain explicit adult content
- Feature deceptive or misleading claims
- Target minors inappropriately
- Promote gambling to minors
- Contain malware or harmful software
- Infringe intellectual property rights
If you encounter an advertisement that violates these standards, please contact us immediately so we can address it with our advertising partners.
Opting Out of Personalised Ads
You have control over personalised advertising. You can opt out through several methods:
- Use our cookie consent manager to disable advertising cookies
- Visit the Digital Advertising Alliance opt-out page: aboutads.info
- Adjust your Google Ads settings: Ads Settings
- Enable "Do Not Track" or "Limit Ad Tracking" in your browser or device settings
Please note that opting out of personalised advertising does not mean you'll see fewer ads overall; instead, the ads you see will be less relevant to your interests.
How We Use Your Data
We use the information we collect for the following purposes:
Service Provision & Communication
- Respond to your enquiries and support requests
- Provide the content and features you request
- Send confirmations and administrative messages
- Notify you of important changes to our services or policies
Website Improvement & Personalisation
- Analyse usage patterns to improve content and navigation
- Remember your preferences across sessions
- Customise content recommendations based on your interests
- Test new features and optimise user experience
- Identify and fix technical issues
Analytics & Research
- Understand which gaming content resonates with Australian audiences
- Measure the effectiveness of our guides and reviews
- Identify trending topics and emerging gaming interests
- Generate aggregated statistics and reports
Security & Legal Compliance
- Detect and prevent fraud, abuse, and security incidents
- Enforce our terms of service
- Comply with legal obligations and law enforcement requests
- Protect the rights and safety of our users and staff
We will never sell your personal information to third parties. Any data sharing is limited to the purposes outlined in the "Data Sharing" section below.
Data Sharing & Third Parties
We share your information only in the following limited circumstances:
Service Providers
We work with trusted third-party service providers who help us operate our website and deliver services. These providers have access to your information only to perform specific tasks on our behalf and are obligated to protect your data. Examples include:
- Web hosting and infrastructure providers
- Analytics platforms
- Email delivery services
- Content delivery networks (CDNs)
Advertising Partners
As described in the Advertising section, we share certain information with advertising networks to deliver and measure ad campaigns. These partners operate under their own privacy policies.
Legal Requirements
We may disclose your information if required by law or in response to valid legal processes, such as:
- Court orders or subpoenas
- Law enforcement requests
- Regulatory inquiries
- Legal disputes involving our services
Business Transfers
If Digital Gaming Guide is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email and prominent notice on our website before your information becomes subject to a different privacy policy.
Aggregated & Anonymised Data
We may share aggregated, anonymised data that cannot identify individual users. This includes statistics about website traffic, gaming trends, and demographic insights that help us and our partners understand the Australian gaming landscape.
Security Measures
We take the security of your personal information seriously and implement appropriate technical and organisational measures to protect it from unauthorised access, disclosure, alteration, or destruction.
Technical Safeguards
- Encrypted connections (HTTPS/TLS) for all data transmission
- Regular security assessments and vulnerability testing
- Secure server infrastructure with access controls
- Automated monitoring for suspicious activity
- Regular backups and disaster recovery procedures
Organisational Safeguards
- Limited access to personal information on a need-to-know basis
- Staff training on data protection and privacy practices
- Confidentiality agreements with employees and contractors
- Vendor due diligence and security requirements
Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy or as required by law. When information is no longer needed, we securely delete or anonymise it.
- Contact form submissions: Retained for up to 2 years
- Analytics data: Aggregated and retained indefinitely; individual session data retained for 26 months
- Cookie data: Varies by cookie type (see cookie policy section)
- Account information: N/A (we do not currently offer user accounts)
While we implement robust security measures, no system is completely secure. We cannot guarantee absolute security, but we continually work to improve our protections and respond promptly to any security incidents.
Your Rights & Controls
You have rights regarding your personal information. Depending on your location and applicable laws, these may include:
Access & Portability
You can request a copy of the personal information we hold about you. We will provide this in a structured, commonly used format that you can transfer to another service if desired.
Correction & Updating
If your personal information is inaccurate or incomplete, you have the right to request corrections. Contact us with the updated information and we will make the changes promptly.
Deletion & Erasure
You can request that we delete your personal information, subject to certain exceptions (such as legal obligations to retain certain records). We will honour deletion requests unless we have a legitimate reason to retain the data.
Objection & Restriction
You can object to certain processing activities (such as direct marketing) or request that we restrict how we use your information while you verify its accuracy or challenge our processing.
Cookie & Tracking Controls
You can manage your cookie preferences at any time through our cookie consent manager, accessible in the footer of every page. You can also control tracking through your browser settings, device privacy controls, and third-party opt-out tools.
Advertising Opt-Out
As detailed in the Advertising section, you can opt out of personalised advertising through multiple channels, including our cookie manager, Google Ads Settings, and industry opt-out platforms.
Exercising Your Rights
To exercise any of these rights, please contact us using the information provided in the Contact section below. We will respond to your request within a reasonable timeframe (typically 30 days) and may need to verify your identity before processing your request.
You will not be charged a fee for exercising your rights unless your request is clearly unfounded, repetitive, or excessive. In such cases, we may charge a reasonable administrative fee or refuse to act on the request.
Complaints
If you believe we have not handled your personal information appropriately, you have the right to lodge a complaint with the relevant data protection authority in Australia:
Office of the Australian Information Commissioner (OAIC)
Website: www.oaic.gov.au
Phone: 1300 363 992
Minors & Parental Consent
Digital Gaming Guide is designed as a general-audience resource for gamers of all ages, including families and younger players seeking guidance on age-appropriate gaming content. However, we do not knowingly collect personal information from children under the age of 13 without verifiable parental consent.
Age Requirements
Our website can be browsed freely by visitors of any age. However, certain interactive features have age restrictions:
- Contact forms and enquiry submissions require users to be at least 13 years old or have parental supervision
- We do not knowingly direct personalised advertising to users under 13
- We do not create profiles or collect personal data from known minors without parental consent
Parental Guidance & Controls
We encourage parents and guardians to:
- Monitor their children's internet usage and discuss online privacy practices
- Use parental control tools provided by browsers, devices, and internet service providers
- Review our content ratings and age recommendations when selecting games for younger players
- Contact us if they believe their child has provided personal information without consent
Discovery of Child Information
If we become aware that we have collected personal information from a child under 13 without parental consent, we will take steps to delete that information as quickly as possible. If you believe your child has provided us with personal information, please contact us immediately.
Age-Appropriate Content Standards
While we cover games across all age ratings, we clearly indicate content ratings and provide guidance to help parents make informed decisions. We do not promote gambling, excessive violence, or inappropriate content to younger audiences.
Policy Changes & Updates
We may update this privacy policy from time to time to reflect changes in our practices, legal requirements, or technological developments. When we make changes, we will update the "Last updated" date at the top of this page.
Material Changes
If we make material changes that significantly affect your privacy rights or how we handle your personal information, we will notify you through one or more of the following methods:
- Prominent notice on our homepage
- Email notification (if we have your email address)
- Banner notification when you visit the site
Material changes will not take effect until at least 30 days after notification, giving you time to review the changes and make decisions about your continued use of our services.
Minor Changes
For minor changes that do not materially affect your rights (such as clarifications, formatting updates, or additional examples), we will simply update this page and modify the "Last updated" date. We encourage you to review this policy periodically to stay informed about how we protect your information.
Archived Versions
We maintain archives of previous policy versions. If you would like to review a prior version of this policy, please contact us and we will provide it upon request.
Contact Information
If you have questions, concerns, or requests related to this privacy policy or our data practices, please contact us:
Postal Address
Digital Gaming Guide
Privacy Officer
PO Box 12345
Sydney NSW 2000
Australia
Online Form
Submit an enquiry through our contact page and select "Privacy Enquiry" as your subject.
We aim to respond to all privacy-related enquiries within 5 business days. For requests to exercise your data rights, we will respond within 30 days as required by applicable law.